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Championing Sustainability: Nitto ATP Finals Introduces Torino Green Project

ATP, Nitto and the Federazione Italiana Tennis e Padel (FITP) have teamed up to launch the Nitto ATP Finals Torino Green Project, an environmental sustainability project in Turin, the event’s host city. It headlines another year of sustainability in the spotlight for the event.

The Nitto ATP Finals Torino Green Project will aim to offset CO2 emissions in the City of Turin, while supporting the development and regeneration of green spaces around the city. Through funds raised, 40 trees will be planted in the vicinity of Pala Alpitour arena, the home of the Nitto ATP Finals. It will also see the installation of green roofs atop select bus stops in the city, designed to improve insulation, reduce storm water run-off, capture CO2, filter pollutants, and increase biodiversity.

Nitto will kickstart the project by donating €100,000 to the Municipality of Turin. Nitto will raise additional funds through an online charity auction offering premium tournament tickets and unique money-can’t-buy experiences, in addition to proceeds from Stalogy notebook sales in the Nitto ATP Finals Fan Village. To explore the charity auction and bid for exclusive prizes, click here.

Photo: Andrew Eichenholz/ATP Tour
The Nitto ATP Finals Torino Green Project was officially announced at the Nitto ATP Finals Innovation Summit, held today in central Turin for the second consecutive year. The Summit focused on CO2 emissions reduction and the circular economy. Panel discussions featured representatives from Nitto, ATP, FITP, and The City of Turin, one of 100 “Mission Cities” chosen by the European Commission to become climate neutral by 2030. A panel of world-leading brands and tech start-ups, including Haier, Iren, PlanetSmartCity, Argotec and Pirelli, rounded out the Summit.

Massimo Calvelli, ATP CEO, said: “The Nitto ATP Finals is our flagship event and a cornerstone of the ATP Serves sustainability strategy. We have ambitious targets and meaningful progress is only possible with the right partners by your side. We would like to thank Nitto and FITP for their commitment to this special event and focus on environmental sustainability.”

The 2023 Nitto ATP Finals will feature several sustainability measures to minimise the event’s emissions impact and resource consumption. This includes free tram travel on selected lines for ticket holders, a 100 per cent electric or hybrid tournament car fleet, and extensive recycling and use of sustainable materials by event partners. Nitto will donate 6,000 paper napkins, made from its exclusive plastic-free compostable material, for use in the Nitto ATP Finals Fan Village and other areas of the tournament.

To find out more about sustainability on the ATP Tour, search “ATP Serves”.

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